Service 01 · Google Ads
Search ads built around how buyers actually search.
We plan, launch and optimize Google search campaigns. Measurement comes first, so decisions are based on inquiries and booked jobs, not on clicks.
After you reach out: we reply within one business day, set up a 15-minute call and send a short written review with the first recommendations.
Price
Google Ads management from $600 a month
Google Ads managementfrom $600/mo
Search campaigns, keywords and negative keywords, form and call-button tracking, ongoing optimization, a monthly report and call.
The ad budget is separate and is paid directly to Google from your card. The starting price covers one account with up to two search campaigns for one service area. More campaigns, areas or languages are priced in the written proposal.
Example
Example: laser cleaning service, Hungary
Search campaigns in Hungarian, with form submissions, call-button clicks and WhatsApp clicks tracked on the website. From July 22 to November 2, 2026, Google Ads recorded 123 tracked actions. A click on its own doesn't confirm that someone got in touch, so the client's team checks the inquiries.
A good fit if
- Your customers search for your service with clear intent, for example "epoxy garage floor installer" or "laser rust removal".
- You serve a defined area and want to stop paying for clicks from outside it.
- You already run campaigns but can't tell which ones bring real inquiries.
- You sell a niche product or material that buyers look up by name or spec.
Problems we're usually asked to solve
- Budget is spent on searches that have nothing to do with your service.
- Conversion tracking is missing, or it counts page views and button clicks as leads.
- Automated settings were switched on and nobody has reviewed them since.
- There's no link between ad clicks and the jobs you actually sold.
Scope of work
What the work includes
Scope and price for your project are fixed in a written proposal before work starts.
- Account review
- For existing accounts: structure, search terms, settings and tracking.
- Keyword & market research
- Buying queries, competitors' ads, local search patterns.
- Campaign structure
- Campaigns and ad groups organized by service, area and intent.
- Ads & assets
- Headlines, descriptions, sitelinks, call and location assets.
- Negative keywords
- Ongoing exclusion of irrelevant and low-intent searches.
- Conversion tracking
- Form, call and key-action conversions via Google tag or Tag Manager, in line with your consent setup.
- Offline conversions
- Qualified leads and sales sent from your sheet or CRM back to Google Ads.
- Optimization & reporting
- Bids, budgets and search terms reviewed regularly. A monthly report and call.
What we'll need from you
We never ask for passwords. Access is shared through each platform's own user or partner settings.
- A Google Ads account owned by your business, with your payment method. We can help you create one.
- Access granted through Google Ads user or manager-account invites. Never your password.
- Your service area, priority services, and the services you don't want to advertise.
- A rough average job value and a description of what a good lead looks like.
- Regular feedback on lead quality, so we can tune the campaigns.
FAQ
Google Ads: questions
How much should I spend on ads?
It depends on your area, competition and job value. We'll suggest a starting test budget in the proposal, based on research rather than a standard number. Ad spend is paid directly to Google and isn't part of our fee.
When will I see results?
Campaigns start getting traffic soon after launch, but the first weeks are mostly about learning: which searches convert, which don't, and what leads actually become jobs. We can't promise a specific number of leads or a payback date.
Can you work in my existing account?
Yes. We'd start with a review of what's there and suggest whether to restructure or keep building on it. Your account history stays with your business.
What about Performance Max or Local Services Ads?
They can make sense for some businesses. We start with search campaigns because they're easier to measure and control, and discuss other formats once tracking works.
Next step
Want a second look at your Google Ads?
Tell us what you advertise, where, and what's not working. The form below already has Google Ads selected.