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truelead

Service 02 · Meta Ads

Facebook and Instagram ads built for your goal and your audience.

People scrolling the feed aren't necessarily looking for your service right now. So we plan the offer, the creatives, how inquiries are collected and how their quality is checked, all together.

After you reach out: we reply within one business day, set up a 15-minute call and send a short written review with the first recommendations.

Price

Meta Ads management from $700 a month

  • Facebook and Instagram adsfrom $700/mo

    Campaigns, audiences, ad copy, creative tests, lead forms or a landing page, lead tracking, a monthly report and call.

The ad budget is separate and is paid directly to Meta from your card. Editing your photos and videos into ad formats is included; on-site filming is arranged separately.

Example

Example: laser cleaning service, Hungary

Lead campaigns for business clients with instant forms. From April 30 to November 2, 2026, Facebook and Instagram brought in 1,398 leads at an average of 1,064.54 HUF (about $3) per lead. Lead quality is tracked together with the client's team.

A good fit if

  • Your product is visual: finishes, floors, kitchens, doors, custom pieces.
  • Your service has a clear before and after, like cleaning, restoration or surface prep.
  • You work within a set radius and want to reach homeowners or businesses there.
  • You get lead-form leads, but too many of them never answer the phone.

Problems we're usually asked to solve

  • Leads are cheap, but most of them aren't serious.
  • The ads look like every competitor's: stock photos and a discount.
  • Form leads sit in Meta's lead center and nobody follows up in time.
  • The page has been boosting posts with no structure or tracking.

Scope of work

What the work includes

Scope and price for your project are fixed in a written proposal before work starts.

Offer & audience strategy
What to promote, to whom, and what makes it worth a reply.
Creative concepts & copy
Ad angles, headlines and text written for each audience.
Creative production
Editing your photos and videos into ad formats, plus shot briefs for new material.
Lead forms or landing pages
Instant Forms with qualifying questions, or a dedicated landing page when that fits better.
Campaign structure & tests
A testing plan for offers, creatives and audiences.
Pixel & Conversions API
Event setup for your site, once your consent and privacy requirements are defined.
Lead delivery
New leads sent to your email, Google Sheet or CRM.
Optimization & reporting
Regular review of spend, lead quality and creative fatigue. A monthly report and call.

What we'll need from you

We never ask for passwords. Access is shared through each platform's own user or partner settings.

  1. A Facebook Page and a Meta business portfolio owned by your company.
  2. An ad account with your payment method, shared with us as a partner.
  3. Real photos and videos of your work. Phone footage is fine, and we'll tell you what to shoot.
  4. A clear answer on who responds to new leads, and how quickly they can.

FAQ

Meta Ads: questions

Instant Forms or a landing page: which is better?

Instant Forms usually bring more leads at a lower cost, but with less intent. A landing page asks more of the visitor and often brings fewer, warmer inquiries. We choose based on your offer and how your team follows up, and sometimes test both.

Do you make video ads?

We edit and structure video from your material and can write a shot list so your team can film on the job. Full on-site production would need a local videographer, arranged separately.

Can you take over our existing ad account?

Yes, as a partner in your business portfolio. We'll review past campaigns first, since they often show which audiences and creatives are worth keeping.

Why do some Meta leads never pick up?

Lead forms are easy to submit by accident or out of curiosity. Qualifying questions, honest offers and fast follow-up help, and so does sending leads somewhere your team checks every day.

Next step

Thinking about Facebook and Instagram ads?

Tell us what you sell, where your customers are, and what you've tried. The form below already has Meta Ads selected.

Free first step

What's keeping your website or ads from bringing in inquiries?

We'll talk it through on a short call and send you a written review with the first recommendations.

Please don't send passwords or payment details here. How we handle data